4webby.com - Smart web solutions
English Italian
Register | Login  Welcome Guest search:  
News
2009-04-15 14:40:00
Nalle Hukkataival bouldering in Rocklands - South Africa
2009-03-08 12:37:38
Lukasz Dudek climbs Martin Krpan 9a
2009-01-13 22:03:37
Bogdan Rokosz climbs Sprawa Honoru 9a
2008-09-24 14:35:51
Chris Sharma: Jumbo Love 9b first ascent at Clark Mountain
2008-09-22 16:21:16
Gabriele Moroni on Nagay, 8c in 4 goes!
2008-09-19 11:54:23
Tyler Landman euro bouldering tour
2008-09-08 12:26:19
Richard Simpson is back: Born 4u 8c in Frankenjura

subscribe to our RSS news updates

[ More in News Section ]


Online
There are currently, 6 Climber(s) and 0 Freak(s) online.

You are Anonymous user. You can register for free by clicking here


  • MoonBouldering Shoulder Bag by MoonBouldering Shoulder Bag
Sport Climbing 25 July 2008 - 12:16:31 Posted by Freak      

La Sportiva 1928-2008: 80 YEARS OF INNOVATION


1566_logoLS80anni_510px

In the 20's, 30's and 40's, Narciso Delladio hand-crafted wooden clogs and leather boots for many lumber-jacks and farmers of the Fassa and Fiemme valleys (Dolomites, Italy).


After the war, the demand for boots increased, obliging Narciso to hire new workers: the good name of "Calzoleria Sportiva" crossed the boarders of the valleys. Starting from here the La Sportiva's history and fame continued to grow. Now the firm produces in Fiemme Valley boots and shoes for all kind of outdoor activities from climbing and mountain, categories in which La Sportiva has the market leadership, to mountain running and trekking. After 80 years, La Sportiva's mission remain still the same: innovation with passion.

And the 2008 is a very important year for La Sportiva since it sees the accomplishment of a heartfelt goal:  80 years since the birth of the company. To celebrate this important anniversary many events have been done during the year: La Sportiva Climbing Parties, company celebration during the last edition of Melloblocco, Anniversary Party during the OutDoor trade Fair and more. In addition to this, all visuals for the latest advertising campaign are carrying the company logo and the wording "80th anniversary".

All other initiatives for the celebration of the anniversary, will be communicated from La Sportiva official web-site. Subscribe to La Sportiva newsletter !


RSS News - English RSS News - Italian Diclaimer
4webby design