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  • MoonMoon Fingerboard by MoonMoon Fingerboard
Sport Climbing 25 July 2008 - 12:16:31 Posted by Freak      

La Sportiva 1928-2008: 80 YEARS OF INNOVATION


In the 20's, 30's and 40's, Narciso Delladio hand-crafted wooden clogs and leather boots for many lumber-jacks and farmers of the Fassa and Fiemme valleys (Dolomites, Italy).

After the war, the demand for boots increased, obliging Narciso to hire new workers: the good name of "Calzoleria Sportiva" crossed the boarders of the valleys. Starting from here the La Sportiva's history and fame continued to grow. Now the firm produces in Fiemme Valley boots and shoes for all kind of outdoor activities from climbing and mountain, categories in which La Sportiva has the market leadership, to mountain running and trekking. After 80 years, La Sportiva's mission remain still the same: innovation with passion.

And the 2008 is a very important year for La Sportiva since it sees the accomplishment of a heartfelt goal:  80 years since the birth of the company. To celebrate this important anniversary many events have been done during the year: La Sportiva Climbing Parties, company celebration during the last edition of Melloblocco, Anniversary Party during the OutDoor trade Fair and more. In addition to this, all visuals for the latest advertising campaign are carrying the company logo and the wording "80th anniversary".

All other initiatives for the celebration of the anniversary, will be communicated from La Sportiva official web-site. Subscribe to La Sportiva newsletter !

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