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  • MoonCypher Pant by MoonCypher Pant
Xtra 09 January 2007 - 14:43:52 Posted by Freak      

Leading USA magazine Climbing got sold

The legendary and leading USA climbing magazine CLIMBING got sold!


According to Alpinist.com on January 5, Skram Media LLC, the publisher of Urban Climber Magazine, announced that it had completed its purchase of Climbing Magazine.

The reasons of the sale are summarised by the words of Donald MacDonald, who currently works for Climbing, on his blog, MountainWorld.blogspot.com.
"[Climbing and Rock + Ice] have been struggling to figure out how to appeal to younger readers," noted MacDonald, "Climbing's ad count has been weak in recent years, despite its circulation dominance, and the magazine has shrunk dramatically as a result...." Urban Climber, which began in 2004, focuses on bouldering, gym and sport climbing. Now that it is the parent company of Climbing Magazine, Climbing "might not feel quite so much pressure to target the youth" with its editorial, according to MacDonald.

It appears that Urban Climber/Climbing will retain the current editorial staff.

Sources: Alpinist.com and MountainWorld.blogspot.com
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